PepsiCo wanted to go beyond using data for broad efforts such as getting products in big box stores or through major events and started moving towards less demographic and more contextual, psychographic marketing. The results helped them optimize offers in different parts of the world while building trust and transparency. Join us as Shyam Venugopal and Mark Risis leaders of PepsiCo’s Data and Analytics team take us through their journey to build progressive, privacy-compliant insight data collaborations for a new era.